#1- Social Media
This is the bane of Little Petal’s existence. Our designs and dresses are coveted. Our philosophy of empowering women of all sizes is celebrated. But social media eludes me. I have no idea how anyone has the time to do this. Recently, I sat down with two of my favorite Boss Bitches, Jordan of Jordandene and Lauren of Auberg Designs- who both have their social media game on point, and I felt like a literal zombie blinking at Pinterest and Instagram. I knew I needed to improve them, but I did not realize just how complex the algorithms could be. I have been endlessly frustrated with my Facebook "like" count (which sounds so silly) but social media is a huge indicator for how sales are. Little Petal always has enough to keep me very busy and not well rested, but not enough that I can hire someone. It is a catch 22 situation of not having enough money to spend on advertising/social media/staff but not having an increase in revenue until I do. It is time to bite the bullet! Boosting my social media means boosting my amount of customers so I can hire an assistant so I can make more dresses! I don't want to be a one woman shop anymore!
#2- Sticking to a Schedule
While it is the most rewarding thing in the world, running your own company is very hard, to say the least. There are so many aspects to having a company, most of which I make no money while doing. My prices are based solely on cost of fabric and the time it takes to produce that dress. They do not include all of the time spent discussing the design of the dress with the customer, or time spent fabric shopping, or the photoshoot done after it is constructed, or the photo editing that has to be done before the photos are posted. Just choosing which poses I want to post takes me hours because my customers look so adorable and happy in all of them! I also have to deal with conventions (which are extremely expensive and not very profitable), taxes for NY and every state we travel to vend in, the never-ending time trap that is social media, dress inquiries, interview inquiries (both of which I love getting), a million other things I am forgetting, and just figuring out when to do normal human things like eating three meals a day (the one thing I stick to a prompt 8am, 12pm, 5pm schedule about), showering, emails regarding my personal life, and making sure my dog gets enough attention. Oh, and when to sleep. It is very hard to do alone. Luckily, I have a very good friend, who refers to herself as the Danielle Wrangler, to help me with this website, the social media, and conventions. Otherwise, owning a business would be a nightmare. I have gotten off track! I do not know how to blog! Schedule! I love making lists and the idea of a schedule. I am highly organized and great at getting dress orders out on time. However, following a daily schedule is harder than it sounds when you have no one other than yourself trying to force you to. But starting work at 8am and finishing at midnight would be AWESOME and is my ultimate goal in life.
#3- Make more Connections
I spent my youth awkwardly shying away from wanting to interact with others. I was very selective about whose information I held onto or who I would give mine to. I did not realize that connections are easily the most important part of life. At some point this clicked in my head and ever since then I have been trying to socialize with everyone I meet, especially like-minded women. Conveniently, I own a company that women want to know about so I get to make these connections. Also, I am blunt and boisterous and weird but just impressive enough for it to work in my favor. My company and traveling with The World/Inferno Friendship Society have opened me up to a world of connections that I would not have had otherwise. My goal is to continue to meet as many amazing, like-minded nerdy women as I possibly can this year.
#4- Occasionally stop being a hermit
One of the many reasons why I need a schedule is because without one, I am always too busy working to do anything. I am a workaholic. I love working. When I am not working, I wish I were instead. The only thing I love more than working is my dog, G’Nort Wooferson. I live in NY, and yet I only leave my apartment if I am traveling the world on tour with World/Inferno or to vend at a comic book convention. I started a book club so that I will at least leave my apartment one night a month! But I am realizing I should start spending more time away from work to see my friends and family…. Once I can figure out a schedule! Baby steps.
#5- Finally learn the violin
I played the hand saw as a musical instrument for about four years in the band The Shivering Brigade. Our shows were some of the most exhilarating and worthwhile moments of my life. Unfortunately, all parties eventually have to end, so we parted ways. I have no interest in joining another band as a saw player. However, I have wanted to learn the violin for years. Every time I have a lesson, I fall off my pretend schedule and no longer have time to practice. It is a constant burning in my soul and I fear that I will be incomplete until I learn this darn instrument.
I hope you enjoyed my first 5 Fandom Friday!